At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.
About the Role
Opportunity to work in upstream and downstream product marketing role to drive growth and profitability in Endoluminal Surgery & Hemostasis. The Sr. PM plays a key role in setting the franchise vision and strategy based on their expert knowledge of market, competition and global clinical trends. This person is an experienced marketer and demonstrates strength in general franchise management, operates independently, requiring minimal supervision developing and executing key franchise strategies.
Your responsibilities will include:
Plans and executes high impact product launches.
Provides ongoing support of the field including education, resources & collateral.
Collaborates with Global Marketing Team and cross functional team to create and execute franchise strategies and tactics internationally.
Monitors competitive landscape and learns competitive technologies, products, strategies, strengths and weakness. Creates and executes comprehensive competitive response plans.
Contributes to and trains Sales on positioning and messaging.
Responsible for achieving plan, forecast accuracy, management of budget to achieve goals and support of supplier relationships.
Identifies key customers and thought leaders and begins to establish relationships, working with Market Development Managers to build product advocates.
Understands opportunities for Global Market Development and executes tactics, leveraging cross-functional teams to achieve team goals: Sales, MDM, HEMA, Finance, R&D, Regulatory, Clinical, Supply Chain, and Quality.
Collaborates with Upstream Product Manager to discover unmet needs, evaluate market opportunities, and develop 3-5 year global strategic plan
Demonstrates command of clinical literature and knowledge. Develops strong clinical arguments to support market development with global internal & external customers. Contributes to clinical publication strategy for franchise.
Monitor financial performance, provide diagnoses, and influence other functions to achieve business goals for your offerings.
Work cohesively and collaboratively with regional/segment marketing managers and marketing communication peers to deliver messaging and marketing tools and to achieve Global Marketing objectives
Partner with Health Economics & Market Access (HEMA) to remove barriers to adoption and procedure growth
Partner with Integrated Marketing & Communications to build a brand, create awareness, be the buzz, and generate Market Pull.
What we've looking for in you:
3-5 years of successful related business experience in marketing, product management, sales, or business management role.
Undergraduate degree required, MBA preferred
Experience with products that are medically/clinically oriented preferred
Demonstrated record of success working in a team environment
Proven ability to drive success in a global market and in a global organization, working with different internal and external/customer cultures.
Demonstrable blend of analytical and creative talent, tactical and strategic thinking, and innovative and pragmatic approaches.
Excellent communication and interpersonal skills
Willing to travel 25% - 40%, including domestic and international
A contagious positive energy that creates gravitational pull on others. Naturally drives alignment to the franchise vision and creates eagerness for involvement from cross-functional stakeholders
Creative: thinks outside the box. Has ability to build brand awareness and capitalize on brand equity.
Organized and Detail Oriented: can effectively manage multiple workstreams in parallel
Clinical acumen: propensity to be engrossed in latest clinical literature, capable of engaging top global KOLs in clinical discussions.
Analytical: Has detailed understanding of key performance indicators and market trends. Ability to publish quarterly franchise dashboard/exec. summary.
Collaborative: works closely alongside other Upstream/Downstream PM and other cross-functional stakeholders.
As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.
Executive / senior industry position
Marlborough , United States